Neil Bearse – Enlightenment through social media, analytics and acting like human beings

Archive for October, 2009

Let's make social media good for society

Social media has armed companies with the ability to find, engage with and connect with customers in ways that would have seemed impossible just a few years ago. Build your twitter account and get thousands of followers. Set up a facebook fan page, get...

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Conversation means blue skies for vendors

Imagine for a moment that you’ve just sat down in a very nice restaurant. You look around, and they’ve got everything just right. You’ve heard about this place from friends – it is totally the place to be. You ask the waiter for some...

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Caring is currency – throw your pennies away.

Everywhere you turn, you hear about how bad things are. The economy is turbulent, people are losing their jobs and holding their wallets a bit tighter than they used to. If you’re trying to run a business, things are tough. If you’re out of...

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Skip the events, create the network

I’ve never really understood the verb “to network”. It always seemed like a frivolous thing to me, something people said when they wanted to sound like they were on the verge of going places, to explain their current status of standing still. I have...

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