Does your reputation sell you or sink you?

by Neil Bearse on August 25, 2010

A truck with "Google Us" written on the back
What if your reputation was all you had? Strip away everything else about your organization or yourself. Ignore your brochures, your slogans and trademarks. Ignore your resume, your degrees and certifications.

If someone set out to discover not just who you are, but what you believe, and why you’re so special…. what would they find?

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