Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for November, 2010
Remember your rookie season
Most of you have probably never heard of my favourite hockey player before. He wore #15 for the Montreal Canadiens. He stood 5’8″ and weighed in at a spritely 180lbs. In his NHL career, he tallied 31 goals and 80 points over 192 games,...
Read moreSay 20% Less
Did you know that Spanish contains 20% more words than English? I didn’t. Not until it was too late. Not until my translators let me know – with a slight hint of frustration in their (out of breath) voices. I had just completed my...
Read moreWhere’s the manual for always on?
When I started high school, I didn’t know how to touch-type. I hunted and pecked my way around the keyboard in a way that would be embarrassing to see now. In 9th grade, as part of a business curriculum, my fingers were introduced to...
Read morePut scary on a sliding scale
You’re allowed to be scared. Being scared means you’re pushing yourself up against the edges, trying new things, and challenging the comfy cozy confines of normal, every day existence. If you go through life and you’re not scared of anything, you’re probably not trying...
Read moreBend the corners of your customers
Somewhere in my parents’ attic are boxes full of baseball cards. They sit there and they collect dust. Once upon a time, I put them behind hard plastic cases, shoved them in binders, and shielded them from sunlight, dust and fingerprints. In another box...
Read moreThe siren song of viral marketing
How can we ensure that as many of the right people as possible know about this thing we sell, do, or believe? This is the major question that faces marketers. There are a lot of other elements that enter into the equation, of course....
Read moreReady, Set, Go
Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It...
Read moreOpen your hands
Sometimes life makes it feel like you should ball up your fists. Fight this urge with everything you’ve got. It’s far better to go through your life with your hands wide open. An open hand can: wave hello say “welcome, nice to meet you,...
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