About

As Manager of Web-based Marketing for Queen’s School of Business, Neil Bearse is responsible for the web presence of five MBA programs as well as executive education initiatives in Canada, the Gulf Region and Europe. Neil combines his formal training as an educator with extensive marketing expertise specifically in the social media playground and an Award of Achievement in web analytics from the University of British Columbia. He is an active digital marketing consultant focused on making online communications clear and effective while ensuring creativity and innovation.

His pioneering work to market the music of independent artists on-line and through the word-of-mouth channels of podcasting and blogging has led to him representing artists from across North America including Black Lab, David Usher, Ingrid Michaelson and My Chemical Romance. In 2007, he was an architect of Bumrush The Charts, a global viral marketing campaign responsible for placing a Black Lab single on iTunes charts in 16 countries.

Neil has worked with corporate clients from a variety of industries to develop their understanding of emerging on-line ecosystems, build their brands and optimize the efficiency of web channels in achieving their business objectives. A list of his clients includes Kidrobot Inc. (New York City), entrepreneur Paul Budnitz (Montana), Solar Lighting Inc. (Florida), jewelry design and manufacturers Gemvision (Iowa) and Stuller (Louisiana), furniture and appliance distributor Mega Group Inc. and Kingston Economic Development Corporation.

In 2008, he was a guest speaker at the Symposium honouring Canada’s 50 Best Managed Companies, sponsored by Deloitte and hosting 500 managers from companies across Canada. Neil is a session leader for Queen’s Executive Development Centre, with experience teaching on the Queen’s Marketing Program, Queen’s Strategy Program and Queen’s Executive Program.