Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Analytics’ Category
Exposure will kill you
Serendipity just brought together two great points that will make any social media marketer think. Electronista wrote about a report signifying a new trend among record labels: opting out of new subscription based services such as Rdio and Spotify. Long story short, a lot...
Read moreKeep it simple, but not stupid
People hate complexity. When things get complicated its harder to make decisions, and easier to get frustrated. As an interface designer, your mantra should always be: simplify. But don’t make it too simple Have a look at the screenshot above. This is the new...
Read moreDeadlines don’t mean death
We live surrounded by deadlines. Everything has to be done by a certain date and time; packaged up and shipped out the door. What’s your next action? Cross it off the list and move onto the next thing? Shipping is important Seth Godin has...
Read moreThe gold rush of location data
There’s been a lot of talk lately about the utility of mobile location-based social networks. Their growth curves are starting to resemble the early days of Twitter, as early adopters flock to check-in at their favourite spots. Certainly, if SXSW is any indication, and...
Read moreLetting ideas live and die
Many of us are lucky enough to work in a field where we don’t have to pick up heavy boxes and load them onto trucks for a living. We aren’t plowing fields, we aren’t forging tools out of steel, we aren’t digging ditches. Instead...
Read moreAre you speaking my language?
Think about the last time you met a great sales person. How about the last great public speaker you saw… or a memorable conversation that left you engaged for hours later. Everyone can pinpoint a few of these individuals; people who can get their...
Read moreFacebook Events: A Double-Edged Sword
The promise of Facebook is simple – find the people you know. For marketers, its equally simple – find the people you want to know. With now more than 200 million members, each one offering multiple demographic data points, capable of being segmented and...
Read moreBlame is not a metric
Over the last several years, I have done my fair share of reading about online marketing optimization. My shelf is full of books on the topic, my RSS reader overflows with blog posts from the gurus and I have an entire gmail inbox devoted...
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