Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Direct Marketing’ Category
Bend the corners of your customers
Somewhere in my parents’ attic are boxes full of baseball cards. They sit there and they collect dust. Once upon a time, I put them behind hard plastic cases, shoved them in binders, and shielded them from sunlight, dust and fingerprints. In another box...
Read moreBroadcast media broke us
I’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...
Read moreThoughts on packaging in a digital world
In my lifetime, I can think of several major paradigm shifts in the world of packaging. Once upon a time, everything came in a big box, wrapped in styrofoam or packing peanuts. Then there was a shift to minimal packaging; products were shrink-wrapped hard...
Read moreConversation means blue skies for vendors
Imagine for a moment that you’ve just sat down in a very nice restaurant. You look around, and they’ve got everything just right. You’ve heard about this place from friends – it is totally the place to be. You ask the waiter for some...
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