With all of the digital tools at our fingertips, the field of Customer Relationship Management is exploding. Whether you’re talking about email marketing, social media, or cloud-based database systems, the value of relationships is sure to be at the forefront of the conversation. I...
Read moreDid you know that Spanish contains 20% more words than English? I didn’t. Not until it was too late. Not until my translators let me know – with a slight hint of frustration in their (out of breath) voices. I had just completed my...
Read moreSomewhere in my parents’ attic are boxes full of baseball cards. They sit there and they collect dust. Once upon a time, I put them behind hard plastic cases, shoved them in binders, and shielded them from sunlight, dust and fingerprints. In another box...
Read moreI’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...
Read moreDid your mother ever insist you write hand-written thank you notes for gifts? There’s a reason she didn’t encourage you to enter all of your closest friends and relatives into Salesforce and generate a template response with quick instant personalization. By taking the time...
Read moreWe live surrounded by deadlines. Everything has to be done by a certain date and time; packaged up and shipped out the door. What’s your next action? Cross it off the list and move onto the next thing? Shipping is important Seth Godin has...
Read moreImagine for a moment that you’ve just sat down in a very nice restaurant. You look around, and they’ve got everything just right. You’ve heard about this place from friends – it is totally the place to be. You ask the waiter for some...
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