Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Facebook’ Category
Exposure will kill you
Serendipity just brought together two great points that will make any social media marketer think. Electronista wrote about a report signifying a new trend among record labels: opting out of new subscription based services such as Rdio and Spotify. Long story short, a lot...
Read moreThe customer is always active
With all of the digital tools at our fingertips, the field of Customer Relationship Management is exploding. Whether you’re talking about email marketing, social media, or cloud-based database systems, the value of relationships is sure to be at the forefront of the conversation. I...
Read moreWhere’s the manual for always on?
When I started high school, I didn’t know how to touch-type. I hunted and pecked my way around the keyboard in a way that would be embarrassing to see now. In 9th grade, as part of a business curriculum, my fingers were introduced to...
Read moreWhat’s in a name?
When I was younger, I wrote a lot of letters. Most of them were to professional athletes. The pattern was always the same: Write a letter, stuff a baseball card or photo into the envelope, send it and wait. I was after one thing:...
Read moreArchitects, Carpenters and Hammer Swingers
Hammers are great tools. There’s something satisfying about a nice sharp nail sinking into wood. That’s the great thing about hammers – repetitive simplicity, with great results: as long as you swing hard enough, you’ll accomplish your goal every time. Wonderfully, mindless work. Swing...
Read moreKeep it simple, but not stupid
People hate complexity. When things get complicated its harder to make decisions, and easier to get frustrated. As an interface designer, your mantra should always be: simplify. But don’t make it too simple Have a look at the screenshot above. This is the new...
Read moreThe Like Button Makes You Better
Since Facebook unveiled their new Like Button and associated social plugins several weeks ago at their F8 Conference, they’ve been the talk of the social media town. In efforts to leverage the social tidal wave of Facebook recommendations, more than 100,000 sites have installed...
Read moreThe gold rush of location data
There’s been a lot of talk lately about the utility of mobile location-based social networks. Their growth curves are starting to resemble the early days of Twitter, as early adopters flock to check-in at their favourite spots. Certainly, if SXSW is any indication, and...
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