Neil Bearse – Enlightenment through social media, analytics and acting like human beings

Archive for the ‘Higher Ed’ Category

Your everyday is someone’s “once”

Everyday we get up and go to work. We do the same things, we find patterns, we cut corners and naturally find ways to make things go a bit smoother for us. Clock in for eight hours, hopefully cross everything off the to-do list,...

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The customer is always active

With all of the digital tools at our fingertips, the field of Customer Relationship Management is exploding. Whether you’re talking about email marketing, social media, or cloud-based database systems, the value of relationships is sure to be at the forefront of the conversation. I...

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Remember your rookie season

Most of you have probably never heard of my favourite hockey player before. He wore #15 for the Montreal Canadiens. He stood 5’8″ and weighed in at a spritely 180lbs. In his NHL career, he tallied 31 goals and 80 points over 192 games,...

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Say 20% Less

Did you know that Spanish contains 20% more words than English? I didn’t. Not until it was too late. Not until my translators let me know – with a slight hint of frustration in their (out of breath) voices. I had just completed my...

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Where’s the manual for always on?

When I started high school, I didn’t know how to touch-type. I hunted and pecked my way around the keyboard in a way that would be embarrassing to see now. In 9th grade, as part of a business curriculum, my fingers were introduced to...

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What’s in a name?

When I was younger, I wrote a lot of letters. Most of them were to professional athletes. The pattern was always the same: Write a letter, stuff a baseball card or photo into the envelope, send it and wait. I was after one thing:...

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Architects, Carpenters and Hammer Swingers

Hammers are great tools. There’s something satisfying about a nice sharp nail sinking into wood. That’s the great thing about hammers – repetitive simplicity, with great results: as long as you swing hard enough, you’ll accomplish your goal every time. Wonderfully, mindless work. Swing...

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Does your reputation sell you or sink you?

What if your reputation was all you had? Strip away everything else about your organization or yourself. Ignore your brochures, your slogans and trademarks. Ignore your resume, your degrees and certifications. If someone set out to discover not just who you are, but what...

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