Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Higher Ed’ Category
Keep it simple, but not stupid
People hate complexity. When things get complicated its harder to make decisions, and easier to get frustrated. As an interface designer, your mantra should always be: simplify. But don’t make it too simple Have a look at the screenshot above. This is the new...
Read moreDeadlines don’t mean death
We live surrounded by deadlines. Everything has to be done by a certain date and time; packaged up and shipped out the door. What’s your next action? Cross it off the list and move onto the next thing? Shipping is important Seth Godin has...
Read moreThe Like Button Makes You Better
Since Facebook unveiled their new Like Button and associated social plugins several weeks ago at their F8 Conference, they’ve been the talk of the social media town. In efforts to leverage the social tidal wave of Facebook recommendations, more than 100,000 sites have installed...
Read moreDo you move at the speed of Facebook?
Yesterday, for the first time in a long time, I picked up the phone and called someone about their service. I didn’t visit their website, I didn’t search on google to read about their industry; frankly, I didn’t care what their digital presence was...
Read moreWho’s focusing on what’s now?
With all of the talk about SXSW lately, there has certainly been a lot of talk about what’s next. The location wars are heating up… will Foursquare reign triumphant? Will Gowalla gain market share? Where does Blippy fit in to the privacy economy? Who’s...
Read moreThoughts on packaging in a digital world
In my lifetime, I can think of several major paradigm shifts in the world of packaging. Once upon a time, everything came in a big box, wrapped in styrofoam or packing peanuts. Then there was a shift to minimal packaging; products were shrink-wrapped hard...
Read moreAre you speaking my language?
Think about the last time you met a great sales person. How about the last great public speaker you saw… or a memorable conversation that left you engaged for hours later. Everyone can pinpoint a few of these individuals; people who can get their...
Read moreFacebook Events: A Double-Edged Sword
The promise of Facebook is simple – find the people you know. For marketers, its equally simple – find the people you want to know. With now more than 200 million members, each one offering multiple demographic data points, capable of being segmented and...
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