Neil Bearse – Enlightenment through social media, analytics and acting like human beings
Seek and you shall find
Categories
- Analytics (9)
- Customer Service (10)
- Direct Marketing (4)
- Email Marketing (7)
- Facebook (9)
- Higher Ed (16)
- Ideas (50)
- Marketing (44)
- productivity (2)
- sales (1)
- Strategy (21)
- Uncategorized (4)
Latest Tweets
Things
Archives
Archive for the ‘Ideas’ Category
What’s in a name?
When I was younger, I wrote a lot of letters. Most of them were to professional athletes. The pattern was always the same: Write a letter, stuff a baseball card or photo into the envelope, send it and wait. I was after one thing:...
Read moreBroadcast media broke us
I’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...
Read moreArchitects, Carpenters and Hammer Swingers
Hammers are great tools. There’s something satisfying about a nice sharp nail sinking into wood. That’s the great thing about hammers – repetitive simplicity, with great results: as long as you swing hard enough, you’ll accomplish your goal every time. Wonderfully, mindless work. Swing...
Read moreShow Your Work
Think back to high school math class, or a university physics course. Somewhere along the way, on a test or final exam, we’ve all seen this, scrawled in red ink… Show your work! For most of us, this was a startling realization. Until we...
Read moreKnowing when to worry
I’ll be the first to admit it – I tend to worry about things. I think we all do. We’re wired to be concerned about our survival; at some level that has to be an evolutionary thing. Worrying is part of being human. The...
Read moreA Conversation with Paul Budnitz
Last March I recorded the pilot episode of a new project entitled “Pictures with People” – A series of conversations with artists and innovators who choose to chart their own path through creativity and passion. This first episode is a 40 minute conversation with...
Read moreTreating your customers like family
Did your mother ever insist you write hand-written thank you notes for gifts? There’s a reason she didn’t encourage you to enter all of your closest friends and relatives into Salesforce and generate a template response with quick instant personalization. By taking the time...
Read more