Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Marketing’ Category
Your everyday is someone’s “once”
Everyday we get up and go to work. We do the same things, we find patterns, we cut corners and naturally find ways to make things go a bit smoother for us. Clock in for eight hours, hopefully cross everything off the to-do list,...
Read moreExposure will kill you
Serendipity just brought together two great points that will make any social media marketer think. Electronista wrote about a report signifying a new trend among record labels: opting out of new subscription based services such as Rdio and Spotify. Long story short, a lot...
Read moreThe customer is always active
With all of the digital tools at our fingertips, the field of Customer Relationship Management is exploding. Whether you’re talking about email marketing, social media, or cloud-based database systems, the value of relationships is sure to be at the forefront of the conversation. I...
Read moreWhen it all goes wrong
It’s been said before that failing to plan is planning to fail. But, what do you do when it all goes wrong? We’ve all been there. You can plan and prepare as much as possible, and yet sometimes, in crunch time, everything falls apart....
Read moreIt’s all been said before
How often do these words rattle around in your skull? It’s all been said before Sometimes the words are the building blocks of a good excuse. I use this all the time with blog posts and ideas for books. Some might call it writer’s...
Read moreRemember your rookie season
Most of you have probably never heard of my favourite hockey player before. He wore #15 for the Montreal Canadiens. He stood 5’8″ and weighed in at a spritely 180lbs. In his NHL career, he tallied 31 goals and 80 points over 192 games,...
Read moreSay 20% Less
Did you know that Spanish contains 20% more words than English? I didn’t. Not until it was too late. Not until my translators let me know – with a slight hint of frustration in their (out of breath) voices. I had just completed my...
Read morePut scary on a sliding scale
You’re allowed to be scared. Being scared means you’re pushing yourself up against the edges, trying new things, and challenging the comfy cozy confines of normal, every day existence. If you go through life and you’re not scared of anything, you’re probably not trying...
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