Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Marketing’ Category
Bend the corners of your customers
Somewhere in my parents’ attic are boxes full of baseball cards. They sit there and they collect dust. Once upon a time, I put them behind hard plastic cases, shoved them in binders, and shielded them from sunlight, dust and fingerprints. In another box...
Read moreReady, Set, Go
Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It...
Read moreOpen your hands
Sometimes life makes it feel like you should ball up your fists. Fight this urge with everything you’ve got. It’s far better to go through your life with your hands wide open. An open hand can: wave hello say “welcome, nice to meet you,...
Read moreYou must live your legacy
How much is a reputation worth? From the perspective of a brand trying to convince you to buy their product or join their tribe, it’s everything. Would you put your money into a bank if they have a history of bankruptcy? Would you vote...
Read moreWhat’s in a name?
When I was younger, I wrote a lot of letters. Most of them were to professional athletes. The pattern was always the same: Write a letter, stuff a baseball card or photo into the envelope, send it and wait. I was after one thing:...
Read moreBroadcast media broke us
I’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...
Read moreArchitects, Carpenters and Hammer Swingers
Hammers are great tools. There’s something satisfying about a nice sharp nail sinking into wood. That’s the great thing about hammers – repetitive simplicity, with great results: as long as you swing hard enough, you’ll accomplish your goal every time. Wonderfully, mindless work. Swing...
Read moreShow Your Work
Think back to high school math class, or a university physics course. Somewhere along the way, on a test or final exam, we’ve all seen this, scrawled in red ink… Show your work! For most of us, this was a startling realization. Until we...
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