Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Marketing’ Category
A Conversation with Paul Budnitz
Last March I recorded the pilot episode of a new project entitled “Pictures with People” – A series of conversations with artists and innovators who choose to chart their own path through creativity and passion. This first episode is a 40 minute conversation with...
Read moreTreating your customers like family
Did your mother ever insist you write hand-written thank you notes for gifts? There’s a reason she didn’t encourage you to enter all of your closest friends and relatives into Salesforce and generate a template response with quick instant personalization. By taking the time...
Read moreStop killing your own ideas
Imagine a world completely devoid of new ideas. Draw a line in the sand, dig your heels in and get comfortable, because this is as good as it’s ever going to get. It paints a pretty bleak picture, doesn’t it? It’s safe to say...
Read moreDoes your reputation sell you or sink you?
What if your reputation was all you had? Strip away everything else about your organization or yourself. Ignore your brochures, your slogans and trademarks. Ignore your resume, your degrees and certifications. If someone set out to discover not just who you are, but what...
Read moreKeep it simple, but not stupid
People hate complexity. When things get complicated its harder to make decisions, and easier to get frustrated. As an interface designer, your mantra should always be: simplify. But don’t make it too simple Have a look at the screenshot above. This is the new...
Read moreEliminating friction
So much of marketing and sales is about creating and maintaining momentum. Think of how many times you’ve had the idea to make a purchase, had items in your shopping cart, been just about ready to check out – and yet somehow failed to...
Read moreDeadlines don’t mean death
We live surrounded by deadlines. Everything has to be done by a certain date and time; packaged up and shipped out the door. What’s your next action? Cross it off the list and move onto the next thing? Shipping is important Seth Godin has...
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