Neil Bearse – Enlightenment through social media, analytics and acting like human beings

Archive for the ‘Strategy’ Category

Exposure will kill you

Serendipity just brought together two great points that will make any social media marketer think. Electronista wrote about a report signifying a new trend among record labels: opting out of new subscription based services such as Rdio and Spotify. Long story short, a lot...

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When it all goes wrong

It’s been said before that failing to plan is planning to fail. But, what do you do when it all goes wrong? We’ve all been there. You can plan and prepare as much as possible, and yet sometimes, in crunch time, everything falls apart....

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It’s all been said before

How often do these words rattle around in your skull? It’s all been said before Sometimes the words are the building blocks of a good excuse. I use this all the time with blog posts and ideas for books. Some might call it writer’s...

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Bend the corners of your customers

Somewhere in my parents’ attic are boxes full of baseball cards. They sit there and they collect dust. Once upon a time, I put them behind hard plastic cases, shoved them in binders, and shielded them from sunlight, dust and fingerprints. In another box...

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Productivity through mindfulness

Stop wishing there were more hours in the day. It’s not going to happen. Every day contains just 1440 minutes in which you can accomplish tasks, find enjoyment, take care of your body and recharge. Like so many others, I’m always trying to get...

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What’s in a name?

When I was younger, I wrote a lot of letters. Most of them were to professional athletes. The pattern was always the same: Write a letter, stuff a baseball card or photo into the envelope, send it and wait. I was after one thing:...

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Broadcast media broke us

I’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...

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Architects, Carpenters and Hammer Swingers

Hammers are great tools. There’s something satisfying about a nice sharp nail sinking into wood. That’s the great thing about hammers – repetitive simplicity, with great results: as long as you swing hard enough, you’ll accomplish your goal every time. Wonderfully, mindless work. Swing...

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