Neil Bearse – Enlightenment through social media, analytics and acting like human beings
Seek and you shall find
Categories
- Analytics (9)
- Customer Service (10)
- Direct Marketing (4)
- Email Marketing (7)
- Facebook (9)
- Higher Ed (16)
- Ideas (50)
- Marketing (44)
- productivity (2)
- sales (1)
- Strategy (21)
- Uncategorized (4)
Latest Tweets
Things
Archives
Archive for the ‘Strategy’ Category
Exposure will kill you
Serendipity just brought together two great points that will make any social media marketer think. Electronista wrote about a report signifying a new trend among record labels: opting out of new subscription based services such as Rdio and Spotify. Long story short, a lot...
Read moreWhen it all goes wrong
It’s been said before that failing to plan is planning to fail. But, what do you do when it all goes wrong? We’ve all been there. You can plan and prepare as much as possible, and yet sometimes, in crunch time, everything falls apart....
Read moreIt’s all been said before
How often do these words rattle around in your skull? It’s all been said before Sometimes the words are the building blocks of a good excuse. I use this all the time with blog posts and ideas for books. Some might call it writer’s...
Read moreBend the corners of your customers
Somewhere in my parents’ attic are boxes full of baseball cards. They sit there and they collect dust. Once upon a time, I put them behind hard plastic cases, shoved them in binders, and shielded them from sunlight, dust and fingerprints. In another box...
Read moreProductivity through mindfulness
Stop wishing there were more hours in the day. It’s not going to happen. Every day contains just 1440 minutes in which you can accomplish tasks, find enjoyment, take care of your body and recharge. Like so many others, I’m always trying to get...
Read moreWhat’s in a name?
When I was younger, I wrote a lot of letters. Most of them were to professional athletes. The pattern was always the same: Write a letter, stuff a baseball card or photo into the envelope, send it and wait. I was after one thing:...
Read moreBroadcast media broke us
I’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...
Read moreArchitects, Carpenters and Hammer Swingers
Hammers are great tools. There’s something satisfying about a nice sharp nail sinking into wood. That’s the great thing about hammers – repetitive simplicity, with great results: as long as you swing hard enough, you’ll accomplish your goal every time. Wonderfully, mindless work. Swing...
Read more