Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Strategy’ Category
Show Your Work
Think back to high school math class, or a university physics course. Somewhere along the way, on a test or final exam, we’ve all seen this, scrawled in red ink… Show your work! For most of us, this was a startling realization. Until we...
Read moreKnowing when to worry
I’ll be the first to admit it – I tend to worry about things. I think we all do. We’re wired to be concerned about our survival; at some level that has to be an evolutionary thing. Worrying is part of being human. The...
Read moreTreating your customers like family
Did your mother ever insist you write hand-written thank you notes for gifts? There’s a reason she didn’t encourage you to enter all of your closest friends and relatives into Salesforce and generate a template response with quick instant personalization. By taking the time...
Read moreEliminating friction
So much of marketing and sales is about creating and maintaining momentum. Think of how many times you’ve had the idea to make a purchase, had items in your shopping cart, been just about ready to check out – and yet somehow failed to...
Read moreDeadlines don’t mean death
We live surrounded by deadlines. Everything has to be done by a certain date and time; packaged up and shipped out the door. What’s your next action? Cross it off the list and move onto the next thing? Shipping is important Seth Godin has...
Read moreThe Like Button Makes You Better
Since Facebook unveiled their new Like Button and associated social plugins several weeks ago at their F8 Conference, they’ve been the talk of the social media town. In efforts to leverage the social tidal wave of Facebook recommendations, more than 100,000 sites have installed...
Read moreWho’s focusing on what’s now?
With all of the talk about SXSW lately, there has certainly been a lot of talk about what’s next. The location wars are heating up… will Foursquare reign triumphant? Will Gowalla gain market share? Where does Blippy fit in to the privacy economy? Who’s...
Read moreLetting ideas live and die
Many of us are lucky enough to work in a field where we don’t have to pick up heavy boxes and load them onto trucks for a living. We aren’t plowing fields, we aren’t forging tools out of steel, we aren’t digging ditches. Instead...
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