Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Archive for the ‘Strategy’ Category
Where’s your konami code?
Anyone who grew up through the 1980′s knows what I mean. Up Up Down Down Left Right Left Right B A Start For a generation of children, this was the first step of effective problem solving. When in doubt, when faced with a new...
Read moreOne less excuse between you and greatness
When was the last time you had a great idea? Chances are, you didn’t execute on it. You found an excuse that made it feel okay to not follow through. You threw it into the “someday” bin. James Cameron had his idea for Avatar...
Read moreOK Go – This too shall pass. State Farm swings and misses
By now you’ve probably already seen it, but in case you’ve been in hiding for the last few days, viral video masterminds Ok Go have struck youtube gold for the second time in three years with their latest single “This Too Shall Pass”. Over...
Read moreThoughts on packaging in a digital world
In my lifetime, I can think of several major paradigm shifts in the world of packaging. Once upon a time, everything came in a big box, wrapped in styrofoam or packing peanuts. Then there was a shift to minimal packaging; products were shrink-wrapped hard...
Read moreFacebook Events: A Double-Edged Sword
The promise of Facebook is simple – find the people you know. For marketers, its equally simple – find the people you want to know. With now more than 200 million members, each one offering multiple demographic data points, capable of being segmented and...
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