Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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The siren song of viral marketing
How can we ensure that as many of the right people as possible know about this thing we sell, do, or believe? This is the major question that faces marketers. There are a lot of other elements that enter into the equation, of course....
Read moreMaking content social: Copy, paste, share.
When was the last time you shared an article with a friend? How did you do it? There are lots of potential answers here… Did you tweet it? Share it on Facebook? Digg it? Maybe you found it absolutely delic.io.us with a social bookmark?...
Read moreSkip the events, create the network
I’ve never really understood the verb “to network”. It always seemed like a frivolous thing to me, something people said when they wanted to sound like they were on the verge of going places, to explain their current status of standing still. I have...
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