Neil Bearse – Enlightenment through social media, analytics and acting like human beings
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Posts Tagged ‘Strategy’
When it all goes wrong
It’s been said before that failing to plan is planning to fail. But, what do you do when it all goes wrong? We’ve all been there. You can plan and prepare as much as possible, and yet sometimes, in crunch time, everything falls apart....
Read moreBroadcast media broke us
I’m not about to sit here and say that traditional media is dead. (It’s not.) I’m also not going to get into a discussion about the different ways that traditional broadcast media broken. (Though, It’s certainly due for reinvention) What is more important than...
Read moreKnowing when to worry
I’ll be the first to admit it – I tend to worry about things. I think we all do. We’re wired to be concerned about our survival; at some level that has to be an evolutionary thing. Worrying is part of being human. The...
Read moreEliminating friction
So much of marketing and sales is about creating and maintaining momentum. Think of how many times you’ve had the idea to make a purchase, had items in your shopping cart, been just about ready to check out – and yet somehow failed to...
Read moreThe Like Button Makes You Better
Since Facebook unveiled their new Like Button and associated social plugins several weeks ago at their F8 Conference, they’ve been the talk of the social media town. In efforts to leverage the social tidal wave of Facebook recommendations, more than 100,000 sites have installed...
Read moreWho’s focusing on what’s now?
With all of the talk about SXSW lately, there has certainly been a lot of talk about what’s next. The location wars are heating up… will Foursquare reign triumphant? Will Gowalla gain market share? Where does Blippy fit in to the privacy economy? Who’s...
Read moreAre you speaking my language?
Think about the last time you met a great sales person. How about the last great public speaker you saw… or a memorable conversation that left you engaged for hours later. Everyone can pinpoint a few of these individuals; people who can get their...
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